The Customers On Tap Blog

Our articles and ideas on how to build your database of prospects and future customers.

Happy Birthday Squeeze Page Toolkit – 4 years old!

Happy Birthday Squeeze Page Toolkit! The toolkit, officially launched in October 2013, has reached its 4th Birthday this month. It’s been very surprising just how quickly the time has flown! In that time, we’ve added a number of useful features and experimented with a whole range of ideas and technologies in that time. Obviously the […]

Nurture your list, or burn cash, it’s your choice!

The concept of regularly emailing your customers and prospects (i.e. converted leads) was something that I discovered about 3-4 years ago. It made complete sense to me. Essentially sending a regular email to your prospects, to remind them that you still exist, yet giving them useful content to read and enjoy. When I wrote my […]

The Annoying Curse Of Being A Perfectionist…

I’m a [recovering] perfectionist. I crave order, neatness, tidiness, pixel perfect design, perfect landing pages, perfect copy, and a perfect business. And it’s all a load of b!$*@cks. In business, being a perfectionist is a sure-fire route to VERY limited success. Take the diagram below. As a perfectionist, I’ll start a piece of marketing (such […]

A massive list of Lead Magnet Ideas – for Business Owners…

When I’m speaking to business owners about crafting even the most basic of marketing funnels, there’s a very import¬†aspect that constantly gets in the way. For many businesses, particularly businesses that offer a service, a handful of great quality lead magnets is essential.¬†A lead magnet is what captures the attention of a prospect, and convinces […]

Why your business NEEDS a constant flow of fresh leads…

Yeah, yeah, I’m sure that you’ve heard it before. “If you want to grow your business, you need more leads, blah, blah, blah” or “the money is in your list”. Well, yes, that’s true. That’s NOT what I’m talking about here. There’s also a VERY significant change that we’ve seen in the last 2 years […]